Harvest B – Plan B for plant based meat

It’s not everyday you can boast about being “Australia’s first”, but that’s exactly what Harvest B are with their manufacturing production line for plant-based meat ingredients.

 

Harvest B are Australia’s first plant-based meat ingredient manufacturer, harnessing the value of local grains by processing them in Australia instead of shipping them offshore. Creating a new local industry and export opportunities for plant-based meat.

Narrative Post were tasked with creating content for the opening and media launch of the Harvest B manufacturing facility in Penrith, on the western outskirt of Sydney.

In preparation for the media launch, we spent a day at their facility creating the photo and video content that would form the basis of a media PR pack. This included

executive portraits, news style portraits, photos and video footage of the operation, and key interviews with the founders. From this content a press pack of photos, interview clips and broll video clips were created and distributed to media to use in addition to their coverage. We also used this content to produce a corporate video for Harvest B for use in their marketing and include in their business profile toolkit for future funding.

It was truly inspiring seeing a passionate team combining their unique expertise in research, manufacturing, engineering and food technology all pulling in the one direction – To provide an alternative for a more sustainable food system.

Harvest B Corporate Video

Photography for Marketing

Presskits in hand, time for the media launch

AMGC – Opening of the Harvest B facility in Penrith including walk through and press conference with Minister for Industry and Science Ed Husic. Harvest B is Australia’s first plant-based meat ingredient manufacturer. (Photo Narrative Post/Matthias Engesser)

 

Equipped with their press kits, the media attended the opening of the Harvest B manufacturing facility in Penrith, Dec 2022. Opened by the Ed Husic MP, the Federal Minister for Industry and Science, and backed by AMGC Advanced Manufacturing Growth Centre Ltd

Photographer: matthias engesser
AMGC Media Director : Tyson Bowen

Media Launch Photography

Published Work, Media Coverage

 

Harvest B photography used in news storyHarvest B photography used in news storyHarvest B photography used in news story

broll footage used in news story

Content Services for your Marketing and PR Activities

Talk to us for professional photography and video content. Leverage the content for use in marketing, social media, brand building and public relations activities.

We work directly with public relations experts to add visuals to any press campaign. Our content creation services for press releases and social media will get you noticed. Services include photography for launches, products, and portraits. We also offer video production services that include video interviews and broll footage for media release press packages, as well as a complete news video reel edit.

If you are an organisation needing some PR help, we can connect you to the right industry connections in our network.

Get in touch to discuss how we can help.  contact@narrativepost.com.au

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