The All Electric Peugeot e-2008

As part of Peugeot Australia‘s first foray into the Australian EV market, they commissioned the team at Narrative Post to provide the visual content supporting the launch of the new Peugeot fully electric SUV, the e-2008. As automotive content specialists, the photography and videography for the e-2008 saw us shoot around inner Sydney by our team headed by Creative Director Matthias Engesser.

E-2008, Easy on the Eye

Instead of building a new design for their electric SUV offering, the French carmaker opted to build an EV version of their petrol SUV the Peugeot 2008.

The main difference in the driving experience? The EV as a driver is pleasantly refined with impressive road-handling and so so quiet. Its smooth exterior is matched by its sleek modern cockpit-style interior

Peugeot’s brief was to take advantage of the e-2008’s great looks, offsetting the striking Vertigo Blue vehicle against wood-panelled walls, blue skies, and cascading clouds.

Working with the Peugeot Australia marketing team we sourced locations, talent, and wardrobe and provided the visuals supporting both the PR launch and the marketing campaign.

It was a pleasure to execute photography and video services for Peugeot Australia’s latest and greatest 100% electric e-2008!

…the brief was to take advantage of the e-2008’s great looks

Press Kit Photography & Video

We produced images and video for publicity, released to media at the launch of the e-2008, including both static, interior, and driving shots. Here are some of the images included in the press kit.

Lifestyle Photography

The second part of the brief was a lifestyle photography shoot for social media marketing. Our team produced the talent and logistics for this photography session, which was a cold dawn shoot, but the results well worth it.

Thanks to the team

Producer: Dianne Engesser

Assistant: Mike Armstrong

HMUA: Sophia Lee

Talent: Vivienne Barclay

Published Work – Media Coverage

A selection of online reviews of the Peugeot e-2008  incorporating images and video produced by Narrative Post for the press kit as well as their own.